With days passing by we are becoming more dependent on our tiny devices called mobiles. From shopping to traveling, looking for properties to booking an appointment with a doctor we nowadays prefer to do all these works just within few clicks of our fingers. Hence nowadays every industry that you can think of is going after mobile app.
Different industries offering different mobile apps:
• Banking & Financial organizations are offering internet banking, corporate banking apps etc.
• E-commerce industries can’t business operation without mobile apps
• Real estate companies and marketplaces are also going after mobile apps for a new age business (i.e. pbazaar).
• The retail industry is also going after mobile apps.
• Travel agencies are adopting mobile apps for their customers to book their travel destination easily and smoothly.
• Hospitals are adopting mobile apps for their patients to book an appointment of a doctor more easily nowadays.
• Agro businesses are using mobile apps for rain forecast, harvesting guidance etc (i.e. Fosholi).
• Education is also after mobile apps for making education easily available to everyone.
• “Shared Economy” businesses i.e. Uber, Patho, Shohoz are quite impossible to think off without a mobile app.
• Restaurants and food serving or delivery industries are into mobile apps. (i.e foodpanda)
• Entertainment & media industries are also into mobile apps.
So we would hardly find any industry which is not into mobile apps nowadays. Many industries have even been disrupted by mobile apps. For example, if we think about Telco industry. The telco industry is one of the earliest industries that got disrupted with a variety of mobile apps for messaging, chats, video calls etc. ( WhatsApp, Viber, WeChat, Telegram, and Facebook Messenger). The ability of such apps enabled communication via messages challenged the dynamics of SMS services and apps like WhatsApp, Viber, Facebook messenger etc. have gone a step further by enabling voice calls and even video calls to become a highly disruptive force for the Telco industry. Mobile app payments, wallets etc. are pretty common these days in banking & finance industries. Transportation industry got a paradigm shift after peer to peer ridesharing platforms got in.
Reasons why businesses need mobile apps:
As per various research & analysis we can find that there are some crucial reasons why businesses need mobile apps and those reasons are-
To increase the visibility of your products/services to the customers
To create direct marketing channels
To offer & provide more value to your customers
To build a stronger recognition & brand image
To improve customer engagement
To stand out from your competitions
To encourage & cultivate customer loyalty
A research by statista.com/ on mobile app of $230 billion by 2025 has been forecasted. Which implies a huge amount of purchasing power with which businesses can take it to next level. Increasingly, consumers are looking to purchase products within an app rather than a website on their computer or mobile web browser. Therefore, it’s easier for organizations to boost sales and revenue through an app for their customers. Whenever a fast and easier way is there for your consumers to access your products, services, and contact information. Be sure of the fact that it will improve the engagements 10 times and you’ll be able to reach more audience which will turn your audience into your customers. A mobile app thus places that information right in front of the consumers and not only that, apps can provide a stronger customer service and opportunities, it will also help you to gain more customer insights using analytics from the app. Analytics from the mobile app is undoubtedly one of the greatest features and by using those valuable data businesses can lead to smarter investments and can increase their ROI.
How businesses are getting benefited from mobile apps:
Whether a business is small or big in size, the mobile app can create a lot of impacts while it’s a question to increase profitability and revenue.
More than 156 million people use a mobile phone in Bangladesh according to 2019 statistics, while over 90 million people got access to the internet. So, what does this mean for businesses today is, now more than ever businesses are getting benefited from mobile apps.
If we look into the banking sector, banks with mobile apps are triumphing in the market while their competitors are losing clients just because of not having internet banking facilities or mobile banking. Some industries like e-commerce are swamped with mobile apps. But what makes difference in their competitions is the app that is full of features (simplest yet magnificent) that serve.
So we can accept it. We need a mobile app to take our business to next level.
